Spirits, survival shows and saju: Korea's unlikely shamanism entertainment boom

Kim Ji-eun, 35, starts her morning with a ritual — asking ChatGPT for her daily fortune. “I used to visit a fortune teller for the New Year or when I had worries, but now I just ask ChatGPT,” she told The Korea Times. “I tried it once for fun and the result was surprisingly similar to what I’d heard at a fortune teller’s, so now I ask about things like money problems or whether my boyfriend and I are a good match. It’s not like I trust it completely, but I don’t think it hurts to be a bit more careful.” She also watches Disney+'s "Battle of Fates," a shamanism-themed competition show that has left her with goose bumps. "Watching these so-called Gen MZ (Millennials and Gen Z) shamans casually deliver ‘messages from the gods’ was actually fun and all the different ways they tried to read people’s fates were fascinating. I didn’t even know foot reading was a thing, and seeing them pick out a homeless person just by looking at someone’s feet was really shocking," she said. Kim is far from alone. Shamanism-themed content is surging in popularity among younger Korea