The Panagbenga Festival is one of the most anticipated celebrations in the Philippines, drawing thousands of locals and tourists each year to showcase the country’s vibrant culture and rich heritage. For Jollibee, it’s more than just a festival, it’s a joyful opportunity to honor the Filipino spirit of celebration, evident in the smiles and cheers of everyone who joins in. One of the highlights of Jollibee’s participation in Baguio’s Panagbenga Festival is its grand float parade. The float showcased miniature Stone Kingdom symbolizing local creativity, a radiant cityscape in full bloom, a rotating Mines View observation deck displaying Baguio’s scenic […]... Keep on reading: Jollibee spreads joy and celebrates culture at Panagbenga 2026