Spring arrives in full bloom at SM J Mall with the launch of Sakura Fest 2026, transforming The Atrium at the Upper Ground level into a vibrant celebration inspired by Japan’s iconic cherry blossom season. Running from February 27 to March 15, the festival brings a touch of sakura to Cebu through curated Japanese flavors, themed experiences, and cultural activities. A meaningful start to Sakura Fest 2026 The grand opening was graced by Yudai Ueno, Consul General of Japan in Cebu, who highlighted the significance of the celebration as 2026 marks 70 years of Philippines-Japan friendship. The milestone adds meaningful […]... Keep on reading: Sakura Fest 2026 brings cherry blossom season to SM J Mall