Rise of the veavage: how one look came to rule the red carpet

Forget cleavage. A deep V plunging to the waist is the current style – as seen on Gwyneth Paltrow and many others this year. Why is it suddenly so popular? Good news for anyone looking to portion off their skin in new and creative ways: we have entered the era of the “veavage”. This new term for a deep, V-shaped cleavage plumbed new depths this weekend at the SAG awards. As seen on (deep breath) Kristen Bell, Jenna Ortega, Gwyneth Paltrow, Sarah Paulson, Odessa A’zion and Lauren Miller, this neck-to-navel style appeared on wafer-thin tops and second-skin dresses. In a red carpet first, veavage somehow outweighed cleavage 2:1. Other recent veavage-flaunters about town include Zendaya, Emma Stone, Elle Fanning and Erin Doherty . Think the boyband JLS meets Michael Douglas in Fatal Attraction, by way of a couture gown cut with exacting technical rigour. The talking point is not the clothes, though. It’s what they leave behind, which is the boobs. Or at least the bit where the boobs usually are. Because the great thing about this trend is that you don’t need boobs to do it. In fact, it’s better without. Or a bra. Nipple tape, which is worn to stop nipples sticking out in frigid temperatures, is probably useful but otherwise you could see it as a cost-saving exercise – a way of using up less fabric. Right? Continue reading...