An interview reveals Apple's approach with MacBook Neo was a complete rethink of a budget-friendly laptop, not simply rehashing old tech at a lower price. The MacBook Neo is a new budget-friendly product The MacBook Neo is a brand new category in the lineup that has a new-to-Apple moniker to go with it. It's not just a new laptop, but a new market for the premium product seller. According to an interview with Director of Mac Product Marketing, Colleen Novielli conducted by Techradar , the MacBook Neo is meant to be competitive in the $599 price range. It brings Apple's attention to detail and premium materials to a product nearly half the price of the MacBook Air . Continue Reading on AppleInsider | Discuss on our Forums