Choi Seung-eun, right, executive vice president and head of the Marketing Center for the Mobile Experience Division at Samsung Electronics, poses with GSMA CEO John Hoffman after the Samsung Galaxy S26 Ultra received the Best in Show award during MWC 2026 in Barcelona, Wednesday (local time). The global mobile communications association awards the most innovative products in the mobile industry by holding the Global Mobile Awards on the sidelines of MWC. Courtesy of Samsung Electronics