All World Cup matches to break after 22 minutes of each half Adverts can be either normal breaks or split-screen version ITV is in talks with their commercial partners about showing adverts during the mid-half drinks stoppages that will take place in every match at this summer’s World Cup. Global broadcasters have been briefed on Fifa’s stipulations for the three-minute hydration breaks, which will take place after 22 minutes of each half irrespective of the temperature. Continue reading...