Is there something different about people born between 1997 and 2012 or is it all just marketing nonsense and hysteria? In just a few days, research has shown that gen Z like binge drinking , hold more traditional gender views , have started Chinamaxxing , prefer solo dining and believe environmental values are as important as physical attraction . A search for the term on Google brings up millions of articles meticulously documenting every aspect of gen Z behaviour – from their finances and mental health, to their food habits and hobbies. Continue reading...