Gender in Focus: How E-Commerce is transforming women’s entrepreneurship in Côte d’Ivoire

Every morning in Abidjan, a fabric seller begins her day not at her market stall, but on her phone. Overnight, customers have placed orders through messages and social media comments, confirming prints, quantities and delivery times. By the time she reaches her stall, much of her day’s business is already secured. Across Côte d’Ivoire, this […]