Beauty device and cosmetics company APR is launching its leading skin care brand, Medicube, on India’s largest beauty platform Nykaa, marking the company’s entry into the Indian market. The company announced Monday that it signed a strategic partnership with Nykaa as part of its broader expansion strategy targeting the country’s fast-growing beauty sector. India is one of the world’s largest consumer markets, with the beauty and personal care industry rapidly growing in recent years, driven by a rising middle class and the expansion of digital commerce. Its beauty and personal care market is projected to grow from $28 billion in 2024 to about $34 billion by 2028, according to the India Brand Equity Foundation. Through its Nykaa launch, Medicube is introducing some of its best-selling product lines, including the Zero, PDRN, Collagen and Deep Vita C lines. APR plans to focus on the brand’s four flagship products that are currently driving its global sales, including Collagen Jelly Cream and PDRN Pink Collagen Gel Mask. “India represents a massive growth opportunity, with its 1.5