CEBU CITY, Philippines— While most people would shy away from a digital firestorm, social media personality Nikko Seagal Natividad is choosing to find the silver lining, and the literal “payday”, amid the noise. The actor, recently caught the attention of netizens not just for a circulating controversy, but for his candid and witty response to the influx of “masasakit na comment” (painful comments) on his Facebook page. In a series of screenshots shared on March 11 and 12, Natividad revealed the impressive metrics of his recent posts, which have garnered millions of views. Instead of being discouraged by the backlash, […]... Keep on reading: Nikko Natividad looks at the ‘brighter side’ of 'painful' viral buzz