Hyundai Motor, Kia expand strategic ties with Nvidia for autonomous driving

Hyundai Motor and Kia have decided to equip some of the carmakers' models with Nvidia's Level 2 and higher self-driving technologies in their latest strategic partnership, the companies said Tuesday. The broadened framework is aimed at activating the future autonomous vehicle ecosystem in the rapidly evolving global software-defined vehicle (SDV) industry. Under the partnership, Hyundai Motor Group will leverage Nvidia’s expansive data platforms and artificial intelligence (AI) technologies, while systematically integrating all accumulated data into a unified learning pipeline. This approach will enhance autonomous driving development maturity, enabling the carmaker to respond comprehensively to market dynamics and accelerate its internalization of data-driven autonomous driving technology, the automaker said. The group will also establish an integrated autonomous driving architecture scalable from Level 2 through to Level 4 by using Nvidia’s DRIVE Hyperion platform. The carmaker plans to advance discussions with Nvidia to leverage new technologies for its ultimate goal of successfull