Toronto shoppers at Summerhill Market in the Annex may want to double-check produce labels after some customers allege that certain items marked "Product of Canada" are imported from abroad. The popular boutique grocery chain with six Ontario locations, known for its homemade goods and fresh local produce, has been called out for allegedly mislabelling certain fruits and vegetables. While the store's market-printed labels claim items are Canadian, the packaging sometimes tells a different story. The controversy first surfaced in February when a Toronto shopper shared photos with blogTO claiming a bunch of parsley labelled as Canadian was actually grown in Texas, U.S. Photo submitted to blogTO. While blogTO could not independently verify the parsley claim at the Bathurst St. Summerhill Market, a visit to the location confirmed the presence of mislabelled products. Photo via blogTO. Orange and yellow bell peppers were marked "Product of Canada" on the market-printed labels. But move a little closer, and the sticker clearly states that the item is actually a product of Mexico. Photo via blogTO. So far, reports of mislabelling have only emerged from the Bathurst St. location. When reached for comment, a Summerhill Market representative claimed that the mislabelled products were simply a mistake. "To clarify, this situation was the result of a temporary shelf signage error rather than a product misrepresentation," Bart Bowler, the Bathurst St. location's manager, confirms to blogTO. "Our store receives fresh produce daily from Canada, the United States, Mexico, and other regions, and for certain high-volume items, such as bell peppers and fresh herbs, the country of origin can change when new shipments arrive from different suppliers." Bowler goes on to say that, as soon as this issue was brought to his attention, the market swiftly updated its information to reflect the correct details. In Canada, falsely labelling products is a federal offence. According to the Canadian Food Inspection Agency (CFIA), stores must meet strict criteria to claim that items are, in fact, a "Product of Canada." Unfortunately, local shoppers are no strangers to misleading grocery labels. Earlier this year, supermarket chain Real Canadian Superstore was fined $10,000 for inaccurately marking products as Canadian at one of its Toronto locations. "Accurate product labelling is important to us, and we make every effort to ensure shelf information reflects the correct country of origin," Bowler reiterates. He emphasizes that Summerhill Market's goal is to provide clear, accurate information so customers can continue to make "informed choices about the products they purchase."