BTS unveiled teasers for its new main track “Swim” on Wednesday, March 18, drawing attention not only to the song but also to the high-profile names attached to its music video. The 17-second first teaser offers limited clues. Nearly five seconds are devoted to the Big Hit Music logo, leaving less than 10 seconds of actual footage, making it difficult to gauge the song’s concept or sound. Music critics say the teaser suggests the music video may cater to the Western pop market rather than emphasize traditional Korean elements tied to the album title “Arirang.” The clip opens with a […]... Keep on reading: BTS' 'Swim' teaser hints at Hollywood-facing strategy