A farmers’ market often appears simple on the surface, with tents, carts filled with fresh produce, and neighbors engaged in conversation. Yet Mike Rhee believes that underneath that wholesome atmosphere sits a fragmented ecosystem with missing information, limited digital access, and vendors who work tirelessly without the tools to extend their reach. Rhee created Farmers […] The post Farmers Market SoCal’s Approach to Building a Digital Backbone for America’s Farmers Markets appeared first on LA Weekly .