Jeonju City has partnered with the local restaurant industry to promote regional food culture as a part of an effort to transform the city into a global tourism hub. The city said on Thursday it held a “multilingual menu support relay campaign” and a resolution event on hygiene and friendly service at the annual general meeting of the Wansan-gu branch of the Korean Federation of Restaurants at the Jeonbuk Regional Office of SMEs and Startups. During the meeting, restaurant owners announced a joint pledge to create clean and safe kitchen environments, provide friendly service and ensure reasonable prices in a bid to build a trustworthy dining environment for tourists. Centered around its Hanok Village, Jeonju attracts around 10 million visitors a year, with the number of foreign tourists also showing a gradual increase. In response to the growth, the city plans to launch a relay campaign to support multilingual menus and reduce language barriers for overseas visitors. The initiative will help restaurants create menus in English, Chinese — both simplified and traditional — and Japa