From Smoky Pots to Family Stories: How Knorr and its Creators Encouraged Nigerians to ‘Jollof Their Way’ on World Jollof Day

Knorr, Nigeria’s leading seasoning brand, marked this year’s World Jollof Day 2025 with a campaign that celebrated both the taste of Jollof and the many stories and traditions behind it. Through “Knorr World Jollof – Jollof Your Way: Your Story, Your Pot,” the brand invited Nigerians to show how Jollof is made, and enjoyed in […] From Smoky Pots to Family Stories: How Knorr and its Creators Encouraged Nigerians to ‘Jollof Their Way’ on World Jollof Day