MANILA, Philippines  – Amid a rapidly evolving media landscape, “listening” has emerged as the second most popular media activity among Gen X and Millennials, right behind “watching.” This is according to a generational research that PR agency Comm&Sense conducted earlier this month. Titled “Common Ground: Pinoy Voices in New Media,” the study involved a survey that covered 400 Filipinos aged 27 to 58 across the Philippines. Findings show that FM radio leads the way, capturing 34 percent of listeners. Closely following is digital streaming giant Spotify with 32% of listeners.  YouTube Music (28%) and AM radio (22%) rounded out the […]... Keep on reading: For Gen X and Millennials, FM radio rules when listening to music