The Tourism Promotions Board (TPB) Philippines, the marketing and promotions arm of the Department of Tourism (DOT), has unveiled a new set of winter escapade packages designed for travelers seeking to trade freezing temperatures for the Philippines’ mild and inviting climate. The packages, available from October 1 to December 31, 2025, spotlight Clark as the centerpiece of this seasonal offering. With Korean stars Kim Myung Soo (popular actor-singer widely recognized for lead roles in Angel’s Last Mission: Love and Numbers, and formerly a member of INFINITE) and Choi Bo Min (actor-singer best known for A-Teen 2 and Shadow Beauty, and member of K-pop boy group Golden Child) helping curate and promote the campaign, TPB Philippines aims to tap into their massive fan base and the aspirational pull of Korean celebrity culture. By showcasing the Philippines through the lens of these well-loved figures, Clark is positioned as a warm-weather alternative just a short flight away from many East Asian gateways. Its temperate conditions during the winter months make it an ideal hub for outdoor sports such as running, as well as for wellness retreats where visitors can relax and recharge. Developed in collaboration with DOT-accredited operators, the packages curated with the Korean stars blend wellness, sport, and culture. Travelers can enjoy scenic runs and outdoor activities that showcase Clark’s open spaces and nature trails without the harsh winter chill; spa and wellness experiences, including the Philippines’ traditional hilot therapy designed to restore balance and vitality; and curated excursions to nearby heritage sites, beaches, and natural destinations, ensuring a deeper cultural connection beyond the typical getaway. “In December, the Philippines—especially Clark and its nearby destinations—offers a milder climate where visitors can enjoy scenic running trails, wellness sanctuaries, and cultural journeys that blend relaxation with discovery,” said TPB Philippines Chief Operating Officer Maria Margarita Montemayor Nograles. “These winter escapade packages are designed to let travelers return home feeling recharged, inspired, and connected. By spotlighting the country through the journeys of Choi Bo Min and Kim Myung Soo, we inspire their fans and followers to consider the Philippines as their next winter destination.” K-pop has evolved into a global phenomenon with a loyal following that transcends borders, and together the two Hallyu idols command close to 2.5 million Instagram followers with a combined reach of nearly 3 million. As both celebrities promote their firsthand experience of the Philippines, TPB seeks to convert this worldwide fandom into concrete travel demand. The campaign is strategically positioned to encourage travelers from colder climates to consider itineraries that reflect Bo Min and Myung Soo’s activities, thereby supporting increased arrivals and reinforcing the Philippines’ appeal as a year-round destination of choice for international travelers. "The Department of Tourism continually enhances our tourism offerings to captivate the Korean market, focusing on experiences that resonate deeply with Korean travelers. Our packages emphasize golf tourism, with world-class courses set against stunning backdrops, as well as educational tourism opportunities that showcase the Philippines as a hub for learning and cultural exchange. Additionally, the vibrant dive sites provide an unparalleled underwater adventure. We are committed to providing diverse and enriching experiences that highlight the Philippines as a premier destination for Korean tourists,” enthused Tourism Secretary Christina Garcia Frasco. With direct flights linking Clark, Manila, Davao, and Cebu to major cities across Asia, and with accredited tour operators offering curated itineraries, the Philippines stands ready to welcome more travelers looking for warmth, wellness, and adventure this winter.