Worldwide travel company Kuoni is matching why we travel with wow-worthy holidays in its peaks campaign which highlights the reasons why people go on holiday, rather than where they travel to. Building on the success of this year’s – It’s not where, it’s why – creative, the campaign shows how, as ‘Experts in Travellers’, Kuoni takes time to understand each customers’ needs and match what they want from a holiday with exceptional travel experiences full of ‘wow’ moments.