Pop Culture Trips, Increased AI Use and the Social Media Influence – HBX’s 2026 Travel Trends Report

HBX Group (HBX.SM), the leading B2B travel technology marketplace, has released its Travel Trends Report for 2026. While in 2025 travellers prioritised wellness breaks and digital detoxes, ‘maximalisation’, involving luxury stays, modular itineraries, and creative escapes, will take centre stage in 2026.