Saudi is rapidly transforming into a global powerhouse for sports. Football is seeing a renaissance in the country, but beneath the dazzling headlines lies a deep, multi-generational passion for the beautiful game. That passion is now being amplified by an unprecedented wave of focus on football locally, nationally, and internationally. The clearest sign of this ambition is Saudi’s successful bid to host the FIFA World Cup 2034. This monumental undertaking involves developing cutting-edge infrastructure, from state-of-the-art stadiums to expansive fan zones and advanced transport networks; all meticulously planned to deliver an unparalleled global spectacle. In the meantime, Saudi is showcasing its hosting credentials by bringing major European club competitions like the Spanish and Italian Super Cups to its pitches.