The Luce, a highly anticipated new addition to St. Pete Beach’s vibrant shoreline, is now officially accepting guest reservations for stays beginning March 15, 2026. With 200 stylish accommodations– including a selection of bungalow studio suites– The Luce offers a playful yet polished retreat designed for both relaxation and celebration. Now part of Marriott’s Tribute Portfolio, The Luce, owned by LCP Safanad, is being transformed from a St. Pete Beach classic boutique hotel into one unforgettable getaway, capturing the charm of SPB and seamlessly integrating the distinctly Floridian experience that celebrates the endless sunshine, eclectic culture and laid-back sophistication of Florida’s Gulf Coast. In celebration of its launch,