Digiday Inside NBCUniversal’s test to use AI agents to sell ads against a live NFL game
NBCUniversal’s Ryan McConville joined the Digiday Podcast to break down the mechanics of the company’s first-of-its-kind agentic AI ad sales test.
NBCUniversal’s Ryan McConville joined the Digiday Podcast to break down the mechanics of the company’s first-of-its-kind agentic AI ad sales test.