The Levi’s® brand today launched “Behind Every Original”, a bold new global campaign that celebrates the people who push culture forward — with one cheeky twist. Debuting during the Super Bowl with the anthem film “Backstory,” directed by Kim Gehrig, the Levi’s® brand flips expectations by showcasing both celebrity icons and everyday originals exclusively from the backside, letting them share their game-changing Levi’s® backstory. Why the backside? Because it’s the most iconic point of view of Levi’s® jeans. The arcuate stitching, silhouette and the Red Tab™ instantly signal originality. For over 150 years, Levi’s® jeans have been the uniform of […]... Keep on reading: Levi’s® brand debuts 'Behind Every Original' campaign with Super Bowl Film highlighting backstories and backsides