Levi’s® steps into the space between polish and grit in its latest campaign, tapping musician, producer, and songwriter Dev Hynes to lead the creative vision. Known for embracing contrast in both music and style as the force behind Blood Orange, Hynes brings an instinctive, expressive approach to a collection where prep meets rebellion.  At the heart of the campaign is a simple idea: instinct leads, and denim tells the story. ’90s-inspired silhouettes are styled without rules, celebrating individuality and imperfection over trends. It’s a mindset that mirrors how many Filipinos dress today: pairing crisp polos with loose denim, layering tailored […]... Keep on reading: Dev Hynes explores the space between polish and grit in new Levi’s® campaign, now in the Philippines