Free Malaysia Today Hello Kitty designer bows out after 40 years in charge
Since 1980, Yuko Yamaguchi has designed Hello Kitty—officially a little girl from London, not a cat—guiding her rise as Japan’s iconic symbol of “kawaii” soft power.
Since 1980, Yuko Yamaguchi has designed Hello Kitty—officially a little girl from London, not a cat—guiding her rise as Japan’s iconic symbol of “kawaii” soft power.