A new pre-event economic impact analysis by The Data Appeal Company and Mabrian, both part of Almawave Group, projects that matches hosted in the United States during the FIFA World Cup 2026™ will generate $556 million in total event-related visitor spending—so far roughly 60% of the projected impact of a major global event such as the 2024 Olympic Games in Paris, based on a separate Data Appeal and Mabrian study of Olympic host cities.