Infrastructure, confidence and a global debut at ITB Berlin Yerevan has always known who it is. One of the world’s oldest continuously inhabited cities, Armenia’s capital wears its history lightly—etched into pink tuff stone, echoed in courtyard conversations, and poured generously into glasses of local wine. What is changing now is not the city’s character, but its readiness. Yerevan is quietly, steadily upgrading the foundations of tourism, and this week, at ITB Berlin, it is presenting itself with a new sense of purpose to the global travel industry.