ITB Berlin 2026: The industry sets an example for dialogue and resilience in uncertain times

On its 60th anniversary, the World’s Leading B2B Travel Trade Show gathered nearly 97,000 attendees from numerous source and destination markets. Despite the tense situation in the Middle East, which in some cases led to a lack of flights, the World’s Leading Travel Trade Show again demonstrated the importance of trust, international cooperation and face-to-face meetings in the industry. Due to a one-off change in dates, the next ITB Berlin will take place from 16 to 18 March 2027.