GuideGeek, the AI travel technology from Matador Network, has partnered with ExploreNB to launch Explora, an artificial intelligence–powered travel chatbot designed to help visitors plan trips to New Brunswick with ease and confidence. Piloted in early 2025 and now rolled out more broadly, Explora provides instant, conversational answers to travel and tourism questions about the province. Powered by GuideGeek’s award-winning AI platform, this tool has generated thousands of online conversations with prospective visitors.