Why SB19 went for guerrilla marketing, unique strategies in ‘Wakas at Simula’

A typical album or single rollout for P-pop artists follows a certain structure — a scheduler, concept photos, audio sampler, and a glimpse of what fans can expect from the title track’s music video. But SB19 took a different approach with “Wakas at Simula.” Theirs is more intentional leading up to its March 27 release date: guerrilla marketing (through an unannounced flash mob in Bonifacio Global City), targeted scheduling of concept photos, and problem-solving.  “Engagements,” Stell explained with a knowing smile. “With our approach right now, even before sinasabi namin na we want to be very aggressive, gusto naming maging […]... Keep on reading: Why SB19 went for guerrilla marketing, unique strategies in ‘Wakas at Simula’

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