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Thailand’s Department of Intellectual Property (DIP) says sound trademarks are becoming increasingly important in branding and marketing, with Thai TV personality DJ Nui Thanawat Prasitsomporn among those seeking legal protection for a signature sound. DIP director-general Oramon Sapthaweetham said on 21 May that sounds such as jingles, catchphrases, app tones and voice introductions are now […]
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