Gulf Insider
One week after Ferrari unveiled its first-ever all-electric car, called the Luce, the design continues to divide analysts. Some referred to the new model as a “mix between a Honda Accord EV and a Tesla,” while others said that Tesla’s Model S Plaid was far superior. The latest report from Goldman analysts provided new details about their most recent visit to Ferrari’s headquarters in Maranello. Last Friday, Ferrari hosted an investor day, which analyst Christian Frenes attended. He spoke with top Ferrari executives just days after the Luce reveal event in Rome earlier in the week. Frenes said management framed the Ferrari Luce as an “additive range model designed to expand the customer base.“ Management reaffirmed the Luce as a strategic entry point to engage new demographics and regions, particularly in markets with higher BEV penetration such as Asia and the Nordics while also targeting a new and younger customer group. The exterior design intentionally distinguishes the EV from existing ICE and PHEV models. Management also reaffirmed it remains aligned with its “technological neutrality” approach continuing to sell V12s and V8s to those interested. Beyond design, Ferrari’s battery-powered, four-door, five-seat Luce has another problem: its price tag – a staggering […]
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