‘Storytelling hierarchy is starting to flatten’: Tribeca Enterprise CEO on why brands are making the festival a must-stop

Digiday

How automation and AI is reshaping the traditional upfront marketplace

Digiday

Ad Tech Briefing: The crunch conversations at Cannes Lions now Publicis is buying LiveRamp

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Mile Marker acquires Lift to enhance its creative and digital performance chops

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Brands are catching World Cup fever even without official sponsorships

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Reuters and Time adopt bot-blocking whitelists to rein in AI crawlers

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Inside the messy middle of January Digital agency’s AI adoption

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Media Buying Briefing: The upfront has started to move, as sports leads the way again

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Walmart executives see the promise of AI, but also the costs

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TikTok now has a seat next to Amazon and Walmart in RFPs

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ChatGPT ads land in U.K. as OpenAI outlines EU privacy rules

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Google’s AI opt-out leaves publishers with a choice they can’t safely use

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Liftoff CEO on the IPO rebound, AppLovin comparisons, and why mobile apps remain an AI growth story

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Future of Marketing Briefing: How agencies are betting on entertainment to survive

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YouTube’s AI remix push exposes a looming reckoning for the creator economy

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By the numbers: Liftoff’s IPO tests ad tech’s mettle on the public markets

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‘One of our core areas’: Ahead of global agency review, Coca-Cola’s CFO focuses on data matching

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Nest New York brings its fragrance-layering strategy to the U.K.

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Coca-Cola’s AI-powered José Mourinho campaign could signal a shift in celebrity partnerships

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The state of AI in media | How AI is transforming the business side of publishing

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Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers