Seoul rooftop pop-up brings Korea’s regional food destinations to the heart of the city

The Korea Times

Seoul rooftop pop-up brings Korea’s regional food destinations to the heart of the city

A rooftop overlooking Deoksu Palace's stone wall road is set to become a gateway to Korea's regional flavors, as Seoul prepares to showcase food, drink and travel experiences from across the country in a four-day pop-up event. The Seoul Metropolitan Government and the Seoul Tourism Organization said Tuesday that they will host “Local Trip Gourmet Pop-Up,” from June 17 to June 20 on the rooftop of the Regional Tourism Antenna Shop in central Seoul. The event is designed to give visitors a taste of regional culture without leaving the capital while encouraging future travel to destinations beyond Seoul. Located across from Seoul City Hall, the Regional Tourism Antenna Shop serves as a platform connecting Seoul with tourism destinations and cultural attractions throughout Korea. The lineup includes snack brands featuring regional ingredients, specialty food producers offering dishes inspired by regional culinary traditions and beverage makers presenting craft beer and traditional alcoholic drinks unique to their areas. Organizers said the event will be more than a conventional marketplac

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