[FORUM] S4 Capital chairman says AI forces business reset, calls for faster execution

The Korea Times

[FORUM] S4 Capital chairman says AI forces business reset, calls for faster execution

Martin Sorrell, chairman of S4 Capital and founder of WPP, the world's largest advertising and marketing services company, warned Tuesday that traditional business models built on scale, global reach and cheap capital are no longer fit for an era where artificial intelligence (AI) is forcing a “structural reset,” urging companies to redesign their operating models around speed, automation and AI-driven execution. Speaking at The Korea Times Forum held in central Seoul under the theme "Made in Korea: Global and AI Enablement," Sorrell said businesses are facing a permanent shift rather than a cyclical disruption as geopolitical tensions, industrial policy and technological competition reshape global commerce. “For years, global business leaders operated in a world of highly optimized globalization — frictionless supply chains, low inflation and expansion defined largely by scale and capital access. That world has fundamentally changed,” Sorrell said during his keynote speech. He noted that geopolitical fragmentation, the resurgence of industrial policy and intensifying competit

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