[FORUM] Korean firms should move AI from routine tasks into core operations: PwC executive

The Korea Times

[FORUM] Korean firms should move AI from routine tasks into core operations: PwC executive

Korean companies should shift their focus from choosing the best artificial intelligence (AI) models to helping AI understand their business processes and integrating the technology into their core operations, a PwC Korea executive said Tuesday. Speaking at the 2026 Korea Times Forum, Cho Yong-min, a partner at the Korean member firm of global consulting and accounting giant PwC, said many businesses have already adopted AI for tasks such as writing documents, conducting research and assisting with software development. However, he said the real payoff comes when AI is used to improve the day-to-day operations that drive a company's business, rather than simply handling routine tasks. “Using AI for productivity is important, but the bigger challenge is whether it can change a company's key operations,” he said during the forum co-organized by The Korea Times and GR Korea, a government relations and public affairs service company. Held at the Korea Chamber of Commerce and Industry in central Seoul, the forum was themed “Made in Korea: Global and AI enablement.” Cho participated as

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