Iberia Launches Its ChatGPT App, a New Conversational Experience for Travel Planning

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Iberia Launches Its ChatGPT App, a New Conversational Experience for Travel Planning

Iberia today unveiled its ChatGPT app at South Summit, one of the world’s leading innovation and entrepreneurship events, marking the latest evolution of its AI-powered conversational experience. Developed using OpenAI technology, Iberia’s ChatGPT app enables more natural, flexible and contextual travel search experiences within ChatGPT. With this launch, Iberia continues to explore new digital channels capable of supporting customers throughout their journey, from initial inspiration to accessing the booking process within the Iberia ecosystem.

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