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Telemundo, Fox Aim for Viewer Records With World Cup in the US

Bloomberg Markets

Telemundo, Fox Aim for Viewer Records With World Cup in the US

The start of the FIFA World Cup is just two days away, but for Comcast Corp.’s Telemundo, it’s been more than two years in the making. The Miami-based television network, which holds the Spanish-language rights to the tournament in the US, has long been preparing to lure in viewers with the idea that “soccer is more fun en Español.”

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