Dark patterns cost Indians up to ₹28,000 cr a year, 88% of online buyers affected: Report | Collector

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Dark patterns cost Indians up to ₹28,000 cr a year, 88% of online buyers affected: Report

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Dark patterns cost Indians up to ₹28,000 cr a year, 88% of online buyers affected: Report

Deceptive design practices or "dark patterns" are quietly costing Indian consumers up to ₹28,000 crore every year, with hidden charges and manipulative tactics affecting nearly nine out of 10 online buyers. A new report by Datum Intelligence warns that the growing trust deficit could put ₹55,000 crore worth of digital commerce spending at risk.

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