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Trenderz’s Kim Tran says influencer marketing misses how Africa actually buys | Collector
Trenderz’s Kim Tran says influencer marketing misses how Africa actually buys
TechCabal

Trenderz’s Kim Tran says influencer marketing misses how Africa actually buys

Kim Tran launched Trenderz in Abidjan as a hybrid agency-SaaS for the hospitality sector. A year and a half later, even though the model was working, she saw the limits and pivoted. Here's why.

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