GOIL’s resurgence in Ghana’s competitive downstream market

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GOIL’s resurgence in Ghana’s competitive downstream market

As the leading indigenous OMC in Ghana and the firm with the largest retail network in the country, GOIL has played a crucial role in maintaining fuel accessibility across the country. Between 2020 and 2022, the Company recorded strong growth, reaching over 1.06 billion litres in annual sales and achieving a peak market share of 22.72% in October 2022. But the downstream industry kept moving ahead at a rapid pace with the aggressive expansion of new indigenous businesses, which intensified rivalry and altered market dynamics.

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