Business Today

Is Organic Food Really Worth The Extra Cost? | Aditya Burman Explains

#BTSustainabilityAwards | Is the organic label genuinely worth paying extra for? In this insightful conversation, Siddharth Zarabi, Group Editor, Business Today, raises one of the biggest questions facing consumers today. Responding to the debate, Aditya Burman, Director, Dabur India, explains why authentic organic products naturally come at a higher cost due to lower yields and higher farming expenses. He also highlights concerns around misleading organic claims and recalls examples where products were falsely marketed as organic. Burman stresses that credible companies rely on strict quality checks, traceability systems, and internal controls to ensure authenticity. As consumers increasingly scrutinize labels, ingredients, and sustainability claims, this discussion offers a valuable reality check on the economics, challenges, and credibility of the fast-growing organic products market.