Why scalable agency growth relies on ad tech built for CFOs

Why scalable agency growth relies on ad tech built for CFOs

Amol Waishampayan, co-founder, fullthrottle.ai Agency leaders love to talk about attribution, outcomes and optimization. But when sitting with an agency CFO, the conversation shifts fast. It’s not about campaigns, it’s about capital. Most CFOs, whether at a holding company or an indie shop, quietly wake up thinking about the following: profit erosion hidden in daily […]

How customization, control and accountability are reshaping the way advertisers think about context

How customization, control and accountability are reshaping the way advertisers think about context

Nico Greco, Chief Revenue Officer, North America, Channel Factory The discussion around brand safety and suitability has matured. The first phase focused almost entirely on safety: avoiding harmful or illegal content. That defensive posture was necessary but limited. The second phase shifted to suitability, which is about contextual relevance. The industry is now entering a […]

Discount and higher-end retailers have reported stronger sales from consumers who are hunting for the best deals and long-lasting items.