This week’s Future of TV Briefing recaps two sessions from last week’s Digiday Programmatic Marketing Summit about how agencies’ programmatic buying teams are evolving.
Analysts and media buyers expect 'upward pressure' on CPMs, should Netflix win the tussle with Paramount.
Agency and ad tech executives explain what tasks in their programmatic advertising workflows they would -- and wouldn't -- outsource to AI agents.
Curation spent much of this year in a fog, loosely defined and inconsistently applied. Agencies say they plan to tighten the screws in 2026.
The growing importance of workforce data is just one of the prognostications people managers are making looking to the year ahead.
Blu is essentially a content marketing platform that uses a variety of LLMs to help the independent agency's clients craft broader business goals through the prism of media
An executive left TSMC for Intel. Taiwan’s government says that could threaten its national security.
The former chief executive of Nexperia, a Dutch chipmaker, said Dutch officials had known for years that the company’s Chinese owner sought to move its technology to China.
Trump says he may eliminate federal taxes on gambling winnings, expanding his administration’s push for new tax cuts.
President Donald Trump is touring swing states to defend his tariffs and sell the message that the economy is booming.
Nicole Sperling, a Times reporter who covers Hollywood and the streaming revolution, breaks down the competing bids from Netflix and Paramount to buy Warner Bros. Discovery.
The agency claimed that 10 children’s deaths were linked to the shots, although it did not release evidence to support the assertions.
The agency claimed that 10 children’s deaths were linked to the shots, although it did not release evidence to support the assertions.
AT&T CEO John Stankey said he was too slow on changing the company's culture, and that his viral employee memo was part of that process.
AT&T CEO John Stankey said he was too slow on changing the company's culture, and that his viral employee memo was part of that process.
The contract language suggests the new relationship aims to root out fraud including ‘wedding based schemes’ in immigration services applications.
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