As AI creative moves upstream, one production firm is pitching brands a model built on that trend
As production budgets tighten, Ritual Labs is betting brands will use AI to prototype and test campaigns earlier in the creative process.
Digiday 
The Future of Marketing Briefing: a war, an oil spike and an ad market that can’t see what comes next
The assumptions underpinning ad growth just got a lot more complicated.
Honda Scraps Plans for E.V.s While Start-Ups Forge Ahead
The Japanese company’s retreat echoes moves by other traditional carmakers as the industry divides between electric vehicle haves and have-nots.
NYT Business 
How the Iran War Threatens the Global Food, Energy and Other Supplies
Beyond its effects on oil and gas, the unfolding war in the Middle East is roiling shipping and airfreight, threatening the availability of a vast range of goods.
What to Know About the U.S. Lasers Being Used to Counter Iranian Attacks
High-energy lasers can burn drones in the sky like a blowtorch. But they can be stymied by weather, and making them at scale will be a challenge.
Surging Energy Costs Put German Industry ‘Really in Danger’
Four years after the Russian invasion of Ukraine sent energy prices soaring, the war in Iran is posing another challenge to efforts to revive European factories.
Here are 5 biggest takeaways from Lucid Motors' bet on autonomy
Lucid Motors unveiled a two-seater robotaxi and provided updates to its robotaxi deal with Uber during Thursday's investor day.
Business Insider 
Trump administration allows for Russian oil sales as energy prices soar
The move is likely to be a boon to Russia as the United States tries to stem the economic fallout from its war on Iran as the price of crude has soared.
The Washington Post Business
Trump administration allows for Russian oil sales as energy prices soar
The move is likely to be a boon to Russia as the United States tries to stem the economic fallout from its war on Iran as the price of crude has soared.
Oil Prices Barely Budge After Trump Lifts Russia Sanctions
After surging about 10 percent on Thursday, oil prices had little reaction to the decision by President Trump to waive sanctions on the sale of some Russian crude.
US stocks fell on Thursday, further exacerbating inflation fears. The S&P 500 notched its biggest three-day percentage drop in a month
US stocks fell on Thursday, further exacerbating inflation fears. The S&P 500 notched its biggest three-day percentage drop in a month
Reuters Business 
American farmers pinched by high diesel prices ahead of Spring planting season
Diesel prices continue to rise as many farmers prepare for the Spring planting season. Analysts expect prices to swell for several weeks, even after the Iran conflict ends.
FOX Business 
War in Iran Has India Scrambling to Keep Stoves Lit for Cooking
India relies on huge quantities of cooking gas that is normally shipped from the Persian Gulf.
The U.S. Mint just dropped the olive branch from the dime. What does that mean for the country?
The eagle turned to the olive branch to show the nation's preference for peace over war.
FORTUNE The US military says it lost a refueling aircraft in Iraq. Rescue operations are underway.
US Central Command said the incident that brought the plane down occurred in "friendly airspace" and was not the result of friendly or hostile fire.
Adobe CEO Shantanu Narayen is stepping down after 18 years—as pressure on the company mounts to deliver on AI
Adobe beats first-quarter earnings estimates, reports record AI-driven revenue growth, and outlines cautious guidance for Q2.