Media agencies test AI planning agents, while edging toward buying tools
Practitioners at Butler/Till, Omnicom and Kinesso are testing just how far AI agents can be trusted with programmatic buying.
Practitioners at Butler/Till, Omnicom and Kinesso are testing just how far AI agents can be trusted with programmatic buying.
Publishers are finally gaining some visibility into AI search, as new prompt data tools crack open a black box.
The veteran of many agencies is trying to refit the industry association to service an industry he sees undergoing a rebirth.
At the recent Digiday Programmatic Marketing Summit, agency executives spoke out — on stage and in behind-closed-door town hall sessions — on how they see transparency in CTV.
McDonald's CEO Chris Kempczinski delivers blunt career advice that may 'hurt your feelings,' urging followers to take full ownership of their professional paths.
The bankruptcy announcement comes after cash struggles and a failed acquisition by Amazon.
In a lawsuit challenging an Australian law barring children under 16 from having social media accounts, Reddit argues it's not a social media company.
Jennifer McGuire was afraid of waiting around for her four adult sons to visit, so she booked a solo trip to Italy, France, and Northern Ireland.
A video circulating online appeared to show a Tesla Model Y robotaxi with no safety monitor inside driving on Austin streets.
Heath Kitson and William Lu planned a trip to Bali to learn surfing after getting laid off from their bank jobs.
"Mighty Nein" is the Critical Role crew's second animated series project with Amazon.
Ackman called Ahmed “a brave hero” and said his hedge fund firm would establish a reward program for people who had carried out similar acts.
"It's not a dramatic improvement, but it's the start of the new era."
Iowa 80 in Walcott, Iowa, is the Disney World for truckers. But why are family-owned truck stops like this one drying up across America?
Leon Spencer, an Australian dad, wants his kids to meet up with friends in person, not become products for advertisers.
Heated exchange at Georgia restaurant caught on camera as nursing mother says she was confronted by the owner, adding to the venue’s controversial history with families.