Pepsi Zero Sugar’s Super Bowl Ad Gives Coke’s Polar Bear the Pepsi Challenge
The soda brand's Big Game ad pokes the bear by giving Coke's mascot an existential crisis.
Adweek Ex-Tesla AI head has seen a 'phase shift in software engineering' using Claude Code — and his manual skills slowly 'atrophy'
Andrej Karpathy posted his "notes from Claude Coding," describing a shift in engineering over the last two months.
Business Insider Bad news, tech workers: A brand-name résumé isn't enough anymore
For years, tech work was plentiful, especially for those with big names on their resumes. Today, layoffs are up and opportunities are scarce.
Novartis Gets Cheeky With Super Bowl Ad About Men’s ‘Tight Ends’
After going viral in Super Bowl 59, Novartis trades breasts for backsides to raise awareness for prostate cancer in Big Game.
Meta's VR superfans are livid: 'I feel like I'm going to puke!
There's only one life-giving product from Meta. Zuck just killed it.
JPMorgan Chase to offer $1K match for Trump Accounts belonging employees’ kids
JPMorgan Chase announced it will match the federal government’s $1,000 contribution to Trump Accounts belonging to eligible employees’ children.
FOX Business No work, no school, no shopping: A general strike to protest ICE is attempting to go national
Minnesotans stayed home from work and took to the streets to protest ICE on Jan. 23. Now, activists want to take it nationwide.
Americans are drinking less. That's killing Dry January.
Americans are drinking less alcohol overall, so they don't feel the need to take an entire month off for Dry January. Welcome to Wet Winter.
Hims & Hers Returns to the Super Bowl With a Stark Message: ‘Rich People Live Longer’
The telehealth company is back in the fourth quarter of the Big Game, a year after its weight-loss ad drew regulatory and industry scrutiny.
I own a Minneapolis bike shop that shut down for the strike. Closing was a big ask for a small business, but worth it to help my community.
ICE activity and tariffs are making for an especially tough month for Perennial Cycle in Minneapolis. The owner is focusing on the community.
Novo Nordisk Teases Super Bowl Ad, While Eli Lilly Confirms Streaming Plans
Wegovy, Ozempic, and Zepbound makers will show up in and around the Big Game.
Doner and Colle McVoy Join Forces to Scale Up and Reach ‘Main Street America’
DonerColle Partners bulks up both agencies' offerings while keeping their brands and clients intact.
Cadillac F1 Super Bowl Ad to Drive Fandom With Livery Reveal
Cadillac F1 will reveal its livery during the Big Game.
Amazon is closing its futuristic Go and Fresh stores—showing logistics and tech aren’t enough to make old-school retail work
The e-commerce giant seems unable to nail the brick-and-mortar shopping experience.
FORTUNE 
Gold extended its record-breaking rally, blasting past $5,500 per ounce as investors sought safety amid geopolitical and economic strains. Prices broke the $5,000 mark for the first time earlier this week and have continued to zoom higher
Gold extended its record-breaking rally, blasting past $5,500 per ounce as investors sought safety amid geopolitical and economic strains. Prices broke the $5,000 mark for the first time earlier this week and have continued to zoom higher
Reuters Business Sergey Brin and the who's who of the tech scene just spent millions in donations ahead of California's wealth tax vote
Sergey Brin, Max Levchin, Eric Schmidt, and others donated $35 million to ballot measure committees in January.