ADWEEK Creativity Advantage: Brands Are Cautious as They Aim For Safe Money
Although brands have the most to gain by standing out, many retreated to familiar territory during the holidays.
Although brands have the most to gain by standing out, many retreated to familiar territory during the holidays.
The agencies staying ahead of an ever-changing cultural and technological landscape.
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The indie network is mastering its own blend of creativity, AI and agility.
Work for McDonald's, Ford, and Nike broke through global culture.
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ADWEEK's Multicultural Agency of the Year winner grounds unexpected creativity in strategic community insight.
ADWEEK's Independent Agency of the Year kept its creative edge while delivering impressive growth.
Tarek Mansour explained how prediction market rival Polymarket has encouraged his company to work harder.
Jamie Dimon says AI will cut jobs before delivering big benefits, including a future where people work "less hard" and enjoy "wonderful lives."
Trump said he wants to "do what's right" in the media war brewing between Netflix, Paramount, and Warner Bros.
The DSP/SSP company wants to make it easier for buyers to funnel budgets from smaller brands into live sports TV ad avails.
The platform, called Alli Buyer Cloud, sits inside PMG’s broader operating system Alli. It's currently in alpha testing with three clients.
Hallucination and latency are two main reasons against incorporating AI agents in programmatic ad buying, though there’s still a place for AI agents in programmatic workflows.
Snap’s senior director of product marketing, Abby Laursen talked to Digiday about its campaign automation plans for 2026.