Understanding what consumers actually want, live at the World Economic Forum.

• Adweek
• 3 gün, 23 saat, 47 dakika

ADWEEK has launched a new award to celebrate exceptional talent in the growing commerce space.   ADWEEK’s inaugural Commerce All-Stars recognizes the most innovative and successful executives shaping the future of […]

• Adweek
• 3 gün, 23 saat, 59 dakika

Ships are rerouting, air cargo is tightening, and companies are adding new war risk surcharges as the Middle East conflict disrupts supply chains.

• Business Insider
• 4 gün

Merrell, the footwear brand known for its hiking boots, wants to democratize the outdoors with the first global brand platform in its 45-year history.

• Adweek
• 4 gün, 1 saat, 9 dakika

The tool is already being used in client pitches and won Stagwell agency Assembly new business.

• Adweek
• 4 gün, 1 saat, 25 dakika

The startup predicts outcomes from early signals and executes budget and creative changes across channels.

• Adweek
• 4 gün, 1 saat, 25 dakika

Three big problems retailers, AI firms, and industry trade orgs need to work out to pave the way for AI-powered commerce.

• Adweek
• 4 gün, 1 saat, 25 dakika

Meta is testing tools designed to improve retail media campaigns that run on Facebook and Instagram.

• Adweek
• 4 gün, 1 saat, 25 dakika

Firms are battling to help brands understand how people find and buy products.

• Adweek
• 4 gün, 1 saat, 25 dakika

Hezbollah said on Monday that it had launched missiles and drones into Israel to avenge the death of Ayatollah Ali Khamenei, Iran's supreme leader.

• Business Insider
• 4 gün, 2 saat, 17 dakika

The Olympic athletes are the subject of uncomfortable public comparisons that present online narratives that overlap more than both sides may realize.

• NYT Business
• 4 gün, 2 saat, 23 dakika

Brands like Urban Outfitters and American Eagle are embracing a new, micro-creator-focused approach to influencer marketing. Why now?

• Digiday
• 4 gün, 2 saat, 24 dakika

The holdco platforms need to deliver on the promises made — and so far, clients aren’t seeing it.

• Digiday
• 4 gün, 2 saat, 24 dakika

Publishers and tech companies are developing a “pay by demonstrated value” model in AI content licensing that ties compensation to usage.

• Digiday
• 4 gün, 2 saat, 24 dakika

With WPP's strategic transformation announced last week, the battle for holding company supremacy could turn out differently than it's been the last five years.

• Digiday
• 4 gün, 2 saat, 24 dakika

Agencies have a compute probable. As AI takes over more of their day-to-day work, its introducing a new and deeply unpredictable cost center.

• Digiday
• 4 gün, 2 saat, 24 dakika