WTF is weather targeting? A video explainer

WTF is weather targeting? A video explainer

As precise targeting and personalization become table stakes for marketing, variations of contextual targeting signals are emerging, offering teams impactful and privacy-forward methods for winning consumer attention. While product features certainly lead consumers to purchase products, it’s really how advertisers tap into a consumer’s mindset, motivation and emotional state at a given moment that moves […]

Super Bowl Sunday is America’s biggest game and biggest opportunity to gamble. But for investors, the real game is about betting on the businesses that take a cut of the action. Dave Mazza from Roundhill Investments told Reuters this is proof of a bigger investing chance

Super Bowl Sunday is America’s biggest game and biggest opportunity to gamble. But for investors, the real game is about betting on the businesses that take a cut of the action. Dave Mazza from Roundhill Investments told Reuters this is proof of a bigger investing chance

Super Bowl Sunday is America’s biggest game and biggest opportunity to gamble. But for investors, the real game is about betting on the businesses that take a cut of the action. Dave Mazza from Roundhill Investments told Reuters this is proof of a bigger investing chance